Asia-Based Spirits & Beverage Consultancy

Premium Market Entry | Regulatory Navigation | Brand Activation | Investor-Grade Execution

Who We Are

Results oriented Boutique consultancy specializing in premium spirits, and non-alcoholic brands across Asia.

What We Do

End-to-end market entry, regulatory navigation, brand activation, and commercial execution. We are brand builders with a combined 50 years in the region. We act as caretakers of brands and are an extension of the brand owner or distillery.

Why Asia

  • Rapidly growing middle class
  • Fragmented regulatory landscape
  • Rising demand for premium imports and Cocktail culture
  • Over 60% of the world population lives in Asia
  • 20 of the worlds top 50 bars are in Asia

Core Service Pillars

Market Entry Strategy

RTM planning, distributor benchmarking, pricing trees

Regulatory & Compliance

Label localization, import permits, CIQ clearance, tax mapping

Brand Activation

IMC campaigns, influencer seeding, trade events, outlet mapping, tie up with local embassies and consulates

Sales & Distribution

E-commerce onboarding, trade management, on the ground experienced sales teams, performance reporting

Entity Setup & Governance

Local incorporation, trademark/IP protection, team recruitment

Geographic Coverage

  • Primary Markets: Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia, & Cambodia
  • Expansion Targets: Hong Kong, Japan, South Korea, Australia, New Zealand, & Taiwan

Client Profiles

Global Brand Owners & Distilleries

Compliant, scalable entry into Asia

Private Equity & Investors

Operational clarity, market validation

Hospitality Groups

Premium portfolio curation, on-trade excellence, cocktail master classes/ training.

Strategic Differentiators

  • Regulatory Precision: Multi-agency mapping, phased compliance
  • Local Relationships: Embedded teams, family & business ties across SEA
  • Investor-Grade Reporting: FX-layered financial modelling, board-ready dashboards
  • Cultural Fluency: Strategic storytelling rooted in heritage and market nuance
  • Logistics Backbone: Bonded warehouse in Singapore, regionwide logistics capabilities
  • We live, work and play in Asia.

Track Record & Case Studies

Multiple Tequila Brand

Product Introduction into Singapore & Region, Sales, Promotion, Training, Established Regionwide Distribution Network, Trade Shows, Activations, Tequila Masterclasses, Logistics.

Non-Alc Brand

Singapore Market Studies, Competitive / Price Analysis, Pricing Recommendations, Invoice Finance Introductions, Regional Sales / Export Overview.

Hospitality Groups

Portfolio curation across Philippines & Singapore

Engagement Models

  • Retainer-Based Advisory
  • Project-Based Execution
  • Margin-Integrated Representation
  • Joint Venture Structuring
  • Sweat Equity

Engagement Models

  • Strategic consultations available for:
  • Brand Owners & Distilleries entering Asia
  • Investors seeking operational clarity
  • Hospitality operators curating premium portfolios

Custom bespoke proposals tailored to market maturity, regulatory complexity, and commercial goals.