Welcome to East West Asia Management & Marketing Pte. Ltd.

Introducing Premium Agave Spirits for Asia’s Most Discerning Markets

Family and Passion Shared Across Continents

About Us

East West Asia brings the heart of Mexico to Asia’s most dynamic markets, championing the heritage, craftsmanship, and people behind the world’s finest agave spirits. Rooted in family values and decades‑long relationships with Mexico’s most respected distilleries, we connect artisanal producers with bars, restaurants, hotels, and retailers seeking authentic, high‑performing Tequila and Mezcal.

Based in Singapore and operating across Asia, Australia, and New Zealand, we curate award‑winning brands chosen specifically for the region — bottles that embody artistry, exceptional flavour, and rich cultural narratives. With more than 25 years of trusted partnerships, we deliver reliable logistics, expert training, and hands‑on regional support, ensuring your next best‑selling bottle is backed by both heritage and performance.

Master Distributors with Personal Connections

Tequila

Tequila is a distilled spirit made exclusively from the blue agave plant and produced only in designated regions of Mexico, primarily in Jalisco, where the volcanic soil and climate shape its character. Its identity is tightly protected by Mexican law and international agreements, ensuring that anything called “tequila” must contain 35–55% alcohol and be made within specific municipalities. The spirit’s flavour varies by terroir—highland agaves tend to be sweeter and more floral, while valley agaves lean more herbaceous. Rooted in centuries of tradition, tequila evolved from early agave fermentations like pulque and later mezcal distillation, eventually becoming a globally recognized symbol of Mexican culture and craftsmanship.

Mezcal

Mezcal is Mexico’s ancestral agave spirit, protected under a Denominación de Origen and defined by traditional methods, regional terroir, and the use of more than 40 agave species — a stark contrast to tequila’s single‑species limitation. Its character comes from artisanal production: pit‑roasting agave hearts, hand or tahona milling, open‑air fermentation, and distillation in clay or copper. These variables create a spectrum of flavors that go far beyond smokiness, ranging from earth and citrus to minerality, herbs, florals, and spice. The category spans modern “Mezcal,” traditional “Artesanal,” and the highly purist “Ancestral,” each reflecting different levels of heritage technique.

Download our Brand Guide

Discover Tequila

Our education programs are designed to immerse enthusiasts, professionals, and curious learners alike in the fascinating world of agave spirits. From the history of tequila’s origins to the nuances of terroir and production, participants gain a deep appreciation for the craftsmanship behind Mexico’s most iconic spirit.

East West invites you to embark on a journey into the rich heritage and artistry of tequila.

Master Classes for Every Level 

Led by seasoned experts and industry pioneers, East West’s master classes blend theory with hands-on tasting experiences. Whether you’re a hospitality professional seeking to elevate your knowledge or a passionate aficionado eager to refine your palate, our sessions cover everything from traditional distillation methods to modern innovations. Each class is crafted to inspire confidence, sharpen expertise, and ignite a lifelong passion for tequila.

Certifications that Set You Apart 

East West goes beyond education by offering globally recognized online and in person certification programs. These credentials not only validate your expertise but also open doors to new opportunities in hospitality, distribution, and brand representation. With East West Asia, you don’t just learn—you gain a competitive edge, joining a community of certified tequila specialists committed to excellence and cultural authenticity.